The Early History of Victoria's Secret

Victoria's Secret was founded in 1977 by Roy Raymond in California, driven by his desire to create a comfortable shopping experience for men buying lingerie for their partners. After feeling embarrassed while shopping in a department store, Raymond envisioned a brand inspired by the elegance of the Victorian era. Named after Queen Victoria, the first store aimed to create a charming and intimate atmosphere, appealing to both men and women.

In 1982, Roy and his wife, Gaye, sold Victoria's Secret to Leslie Wexner’s retail holding company, The Limited, which later became L Brands. This transition marked a significant turning point for the brand, as it launched a catalog showcasing lace lingerie, reaching customers nationwide. The same year, the first Victoria's Secret catalog was introduced, expanding the brand's visibility and accessibility.

A landmark moment for Victoria's Secret occurred in 1995 when the first fashion show was held at the Plaza Hotel in New York City. This innovative event, conceived by Wexner and Chief Marketing Officer Ed Razek, transformed the perception of lingerie from mere necessity to a glamorous fashion statement. The show not only captivated audiences but also redefined lingerie as an expression of style and empowerment, paving the way for a new era in the industry.

From 2001 to 2018, the Victoria's Secret Fashion Show became a staple of televised entertainment, bridging the gap between the exclusive fashion world and the general public. However, as societal views shifted and controversies emerged regarding the brand's narrow representation of beauty, sales began to decline, leading to the show's cancellation in 2019. Despite its ups and downs, Victoria's Secret remains a significant cultural icon in the lingerie market, reflecting changing attitudes towards femininity and fashion.